By Skip Berry on
3/1/2010 2:03 PM
What a game on NBC last night! I never thought I would see in my lifetime a 17.6+ overnight Nielsen rating (percent of Americans watching the game) for hockey. Compound that with the excitement of a great game, you have to feel like hockey made a solid impression to casual fans.
So, how’s does the NHL capitalize off this outstanding event? Well, I have several ideas, but here’s what the NHL needs to do to help hockey grow a larger fan base in the U.S.
Market players like Ryan Miller, Zach Parise, Patrick Kane, Paul Stastny and Ryan Kesler a bit more in the NHL national campaigns.
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